UX Processes

When I was working as a digital designer at Grass Roots, we would use ‘user-centred design’ as one of our core design principles, and we would certainly endeavor to consider the user’s needs in our designs. But this truth was that we didn’t really have a method to discover what the user’s needs were, let alone use them to inform the design. All we had were the user needs we imagined – our assumptions in other words. It was only when I learned about user-centred design as a methodology, that I understood how to really keep the user at the centre, and only when I learned about ‘Lean UX’ that I understood how to implement it within the company for product design.

These days, I employ two main approaches, both very flexible, depending on the nature, scale, stage and budget of a project.


Full user-centred design process page_1

Lean UX processlean ux process