When I first joined the company I did some internal research that resulted in a set of proto-personas, but they needed to be validated and refreshed.
I conducted a series of detailed customer interviews that added detail and life to our most important persona (the “Implementer”) and discovered that this persona really consisted of two distinct types that were correlated with customer compliance maturity. I split the persona into two: “Andrew” and “Nina”. I also added detail and life to the presentation of the other personas, using AI tools to aid with imagery and writing and publicised them within the product and engineering teams, making them more significant in our development processes. The entire process was completed in under a month and on top of BUA activities.
Sarah » Andrew » Imran » Nina »
