MINI has updated their brand and wanted us to update our survey accordingly. Of course this needs to be viewable across devices, so this is a responsive design.
Although it is a very exacting brand – eg. exact font sizes and exact protected space around each style of text, which changes in specified ways at different screen sizes – I find the new brand very appealing to work with. White (with black text) is now dominant, rather than black. And while the old brand was already quite flat and minimalist, all ‘3D’ elements have now been removed, so it’s this is flat design in a true sense.
